The SEC recently charged nine investment advisers for violating the Marketing Rule, which governs how advisers communicate with potential investors. These firms were found to have made false or misleading claims, including unsubstantiated performance statements and outdated third-party endorsements. The advisers involved have agreed to pay civil penalties totaling $1.24 million. This enforcement action serves as a stark reminder for all advisers to ensure their marketing practices are fully compliant with SEC regulations, particularly as the Marketing Rule continues to be a key focus for regulators.